Notice of Privacy Practices & SMS Terms of Service

 

Effective Date: July 16, 2026

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At Vitality Wellness Institute, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and health information when you visit our clinic or use our digital services, including our website, patient intake forms, patient portal, and telehealth platform. It also outlines the terms and conditions governing our SMS text messaging programs.

 

1. Information We Collect

We collect personal information that you voluntarily provide to us (via our website, patient portal, and digital intake forms), including:

 Identity Data: Name, date of birth, and gender.

 Contact Data: Email address, mobile phone number, and physical address.

 Health Data: Medical history, symptoms, metabolic labs, medications, and clinical records.

 Financial Data: Insurance details and payment methods.

 Technical Data: Information collected automatically when you interact with our website (e.g., IP address, browser type).

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2. How We Use Your Information

We use your information to:

 Provide primary care, telehealth consultations, and metabolic health services.

 Manage appointments and facilitate waiting room notifications.

 Communicate with you regarding your clinical care plan.

 Process payments, insurance claims, and billing statements.

 Comply with our legal, regulatory, and healthcare provider obligations.

Your health data is used strictly for clinical and wellness administrative purposes.

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3. Legal Basis for Processing

We process your information under several legal bases, including the provision of medical treatment and healthcare services, the fulfillment of our contract with you, compliance with our regulatory health obligations, and your explicit consent for specific wellness protocols or electronic communications.

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4. Telehealth and Patient Portal Security

Our telehealth platform and patient portal are secure, encrypted environments designed to protect your medical privacy in accordance with HIPAA-compliant protocols. Information shared during virtual visits or through the portal becomes part of your official medical record. You are responsible for maintaining the confidentiality of your portal login credentials.

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5. Cookies and Analytics

We use cookies to enhance your experience on our website. These include essential cookies for security and site functionality, as well as analytical cookies that help us understand how visitors interact with our content. You can manage your cookie preferences through your browser settings.

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6. Your Rights and Data Retention

You have the right to access, inspect, copy, or correct your personal and medical records. You may also request restrictions on certain uses of your data or request an accounting of disclosures. Data is retained only as long as necessary for clinical care, business continuity, or as strictly required by federal and state law.

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7. SMS Texting Terms & Conditions

By providing your prior express written consent and submitting your mobile phone number (via our website, patient forms, or Google intake forms), you agree to receive text messages (SMS and MMS) from Vitality Wellness Institute. Depending on your care and communication preferences, you may receive one-time or recurring messages across several distinct programs, including:

 Provider Communication: Health-related updates, responses to your questions, lab results, and other clinical communications.

 Healthcare Reminders: Preventive care reminders, including annual wellness visits, screenings, vaccinations, and mammograms.

 Medication Reminders: Notifications to help you stay on track with prescribed medications.

 Payments, Billing & Insurance: Updates regarding claims, billing statements, payment reminders, or account information.

 Programs & Services: Information about healthcare services, chronic disease management, weight management, wellness services, patient updates, and appointment or waiting room notifications.

Opting Out

You may stop receiving text messages from a specific messaging program at any time by replying STOP to a message from that program. Please note that opting out of one program does not automatically unsubscribe you from other messaging programs you may be enrolled in. To stop receiving messages from multiple programs, you must reply STOP to each one individually.

After you send STOP, you may receive a final confirmation text message verifying your request. Once your opt-out is processed, you will no longer receive text messages from that specific program. If you wish to receive messages again in the future, you may re-enroll through the patient portal, our forms, or at our clinic.

Message Frequency and Rates

Message frequency varies based on your individual care plan and participation. Standard message and data rates may apply according to your mobile carrier's plan.

Mobile Privacy & Anti-Spam Safeguard

No mobile phone number, text message consent, or opt-in information will ever be shared, sold, or rented to third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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8. Contact Information & Complaints

If you have questions or concerns about this Privacy Policy, or if you believe your privacy rights have been violated and wish to file a complaint, please contact our Privacy Officer:

 

 Entity Name: Vitality Wellness Institute

 Address: 428 West Main Street, Wise, VA 24293

 Email: admin@vitalitywellness.biz

 Phone: (276) 321-7891

You may also file a written complaint with the Secretary of Health and Human Services (HHS). We will not retaliate against you for filing a complaint.